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UnitedHealth Group Continues "Built for Better Health" Strategic Positioning Campaign

April 4, 2017

In January, UnitedHealth Group launched the next phase of its “Built for Better Health” strategic positioning campaign in Washington, D.C. and select state capitals. This campaign communicates to health care stakeholders that UnitedHealth Group is uniquely capable of and committed to the ongoing modernization of health care, and to helping meet the nation’s health care challenges.

The campaign continues at a critical moment in the ongoing health care reform and modernization debate, with campaign messaging underscoring UnitedHealth Group’s commitment to partnership with, and service to, all those seeking to improve health care.

Two television ads have anchored the campaign in Washington, D.C. — How Can We Help? and What Works. These ads are complemented by digital, print, radio and out-of-home executions.

To learn more, please visit the campaign’s online home at Contact your UnitedHealthcare representative with questions.